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Creating structured content that is visually pleasing and interesting to your target market is key to success. Eye tracking technology has been around for some time, but getting value from study results can be challenging. Quirk's recent article on eye tracking sheds some insight into the benefits (and pitfalls) of how to get the most out this technology. Dashboards are a fundamental visual differentiation for a range of applications, from energy management systems to cloud management. Getting a visually differentiated user interface is hard to get right the first time, and easy to get wrong. Eye tracking technology is one way  to get a handle on product development, particularly in focus groups. Eye tracking technology is available in many forms ranging from outsourcing to build-it and do it yourself. Google/Bing key words for more information: eye tracking technology

Read the full article here from Quirk's publication